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Cosmetics rollout includes special dual packaging, pigmented eyeshadow palettes and moisturizing lip balm.
August 30, 2021
By: Melissa Meisel
America’s iconic pink and green Maybelline Great Lash Mascara is celebrating 50 years. Launched in 1971, Great Lash Mascara instantly won the hearts of consumers everywhere with its breakthrough formula that conditioned while it thickened, in black, brown, blue and dark green. Over the past 50 years, Great Lash has catapulted to become a tried-and-true staple with its standout pink and green tube, being recognized across generations, taking the title of true classic. To pay homage to Great La...
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